THE INFORMATION WE GATHER
We gather two types of information about users of our website:
1. Non-personally identifiable information: When you visit our website, we collect and aggregate information indicating, among other things, which pages of the website were visited, the order in which they were visited and which hyperlinks were “clicked.” Collecting such information involves the logging of the IP addresses, operating system and browser software used by each visitor to our website. If your IP address is dynamically assigned by your internet service provider, or ISP, we can identify your ISP and determine the geographic location of your point of connectivity.
We also use “cookies” (i.e. small text files placed on your computer hard drive by our servers) to help us determine the type of content and sites to which you link, the length of time you spend at any particular area of our website, which services you use and which products you purchase. Essentially, cookies are your identification card. Cookies can only be read by the server that placed them and are unable to execute any code or virus. Cookies allow us to serve you better and more efficiently and to personalize your experience at our website. Nevertheless, you should be able to control how and whether cookies will be accepted by your web browser. For more information on how to do so, please refer to the documentation accompanying your browser.
2. Personally identifiable information: We may collect personally identifiable information about you through various means. In certain areas of our website – for example, when registering with us, subscribing to our mailing or notification lists, emailing us to purchase products or services or using the “Contact Us” link – you may directly provide us with personally identifiable information (including, for example, first and last name, company, street address, email address, telephone number and if applicable, credit card information) of you and others. In addition, if you provide your personally identifiable information to our affiliates or business partners, they may share such information with us (subject to their privacy policies). If your IP address is statically assigned by your ISP, we may also collect personally identifiable information about you through our logging of your IP address. We do not knowingly collect personally identifiable information from children (i.e. minors younger than 13 years of age). If you are a minor, we request that you have a parent or guardian read this policy and request any information you are seeking from us on your behalf. By providing personally identifiable information to us, you represent that the person whose information you are providing is not a minor.
LINKING OF NON-PERSONALLY IDENTIFIABLE INFORMATION WE GATHER WITH YOUR PERSONALLY IDENTIFIABLE INFORMATION
HOW WE USE (AND DO NOT USE) THE INFORMATION WE GATHER
1. Non-personally identifiable information: We use non-personally identifiable information in aggregate form to build higher quality, more useful online services by performing statistical analyses of the collective characteristics and behavior of our visitors and by measuring demographics and interests regarding specific areas of our website. We may provide statistical information based on this data to current and potential affiliates and business partners. We may also use the aggregate data to inform our affiliates and business partners as to the number of people who have seen and clicked on links to their websites. If we sell or transfer some or all of our assets or our company, we may sell or transfer non-personally identifiable information as part of such transaction.
2. Personally identifiable information: You can always choose not to provide your personally identifiable information to us by not registering with us, , emailing us to purchase products or services, using the “Contact Us” link, subscribing to our mailing or notification lists or otherwise providing such information to us or to our affiliates or other business partners. If you provide your personally identifiable information to us or to our affiliates or other business partners with your consent that they share your information with companies like ours, we may use it to email or send you information regarding our company and the products and services that we offer. If you do not wish to receive such information from us, please see “Unsubscribing from our Marketing Distribution Lists” below.
We will use the personally identifiable information we collect from you to provide the products and services that you request. We will not provide personally identifiable information we collect from you to third parties outside of our affiliates and business partners, except to third parties who may assist us in processing orders and sending information to you and as required by law or to enforce our rights. In addition, if we sell or transfer some or all of our assets or our company, we may sell or transfer personally identifiable information as part of such transaction.
UPDATING YOUR PERSONALLY IDENTIFIABLE INFORMATION
If you have provided us with your personally identifiable information through our website, you may update such information by contacting us through the “Contact Us” link on our website.
UNSUBSCRIBING FROM OUR MARKETING DISTRIBUTION LISTS
If you would like to unsubscribe from our marketing distribution lists, please contact us through the “Contact Us” link on our website. In addition, if we send you an email, you can unsubscribe by following the instructions noted in the email. We will comply with your request within ten business days. Keep in mind, however, that residual information will remain within our databases, access logs and other records. We will not use the residual information for commercial purposes, but reserve the right to re-contact former customers or users of our website from time to time in compliance with applicable laws.
Adopted October 1, 2005